7 Key Performance Indicators Every Small Business Should Track

September 1, 2023
Kayn Ars
Key Performance Indicators Every Small Business Should Track

Small businesses are the backbone of the economy, contributing to innovation, job creation, and economic growth. Small firms must remain competitive and agile to compete in today’s fast-changing business market. One way to achieve this is by tracking Key Performance.

Indicators (KPIs). KPIs help small business owners measure progress, identify improvement areas, and make informed decisions. This article will discuss the seven key performance indicators that every small business should track.

What Is the Definition of Key Performance Indicators?

KPIs are quantitative metrics that indicate the health of your company and its progress toward goals. Monitoring KPIs may help keep your firm on track and determine whether your efforts are paying off.

KPIs can also assist you in determining where things have failed in your company so that you may ideally course-correct before it becomes a problem.

To be successful, all organizations, large and small, must have a clear plan and associated KPIs. Even the smallest organizations can only expect to be successful with a guiding vision and purpose, strategic initiatives, and a sound management structure.

Small business owners are so engrossed in their day-to-day operations that they must catch up on where their company stands. That’s where KPI tracking comes in.

A meaningful collection of Key Performance Indicators is the primary catalyst of a successful company plan. Small firms only sometimes have the time or resources to identify and implement KPIs. Today, we’ll discuss KPIs that every small business should track and look at several examples that small firms might use.

7 Key Performance Indicators Every Small Business Should Track:

Key Performance Indicators Every Small Business Should Track

Revenue Growth Rate:

The revenue growth rate is the percentage rise in a company’s revenue over a given period. This KPI is significant because it demonstrates how well a company generates revenue and how quickly it expands. A high revenue growth rate is a good sign for investors because it shows that the company is growing.

Gross Profit Margin

The gross profit margin is the gap between revenue and cost of products sold. It assesses how well a company uses its resources to create money. A high gross profit margin suggests that the company is efficiently managing its costs, whereas a low margin may indicate problems with pricing, inventories, or production methods.


Costs incurred by a firm to produce revenue are referred to as expenses. Rent, utilities, salaries, supplies, and other operating-related costs are included in these charges. Small firms must keep costs under control to sustain profitability and prevent losses.

Accounts Payable and Accounts Receivable Turnover:

The number of times a business pays its suppliers or vendors within a specific time frame, usually a year, is called accounts payable turnover. It is calculated by dividing the total cost of goods sold (COGS) by the average accounts payable balance. A business’s ability to pay off its supplier obligations more rapidly indicates a higher accounts payable turnover, indicating strong financial standing and efficient cash management.

Accounts receivable turnover gauges how quickly a business receives money from clients for items or services. The average accounts receivable balance divided by the total credit sales is computed. A business’s ability to collect payment from its clients more rapidly is indicated by a greater accounts receivable turnover rate, which can be a symptom of solid client connections, effective invoicing procedures, and good credit management.

These are some of the important metrics for small businesses to track, as they can provide insight into the company’s overall financial health and efficiency. Small businesses can optimize their cash flow and manage their finances by improving these turnover ratios.

Break-even Point:

The point at which a company makes enough revenue to cover its costs is known as the break-even point. Small businesses should be aware of their break-even point because it will assist them in deciding on their pricing strategy and making sure they are making enough money to stay in operation.

Cost of Client Acquisition

Client Acquisition Cost (CAC) is a metric that calculates the whole cost of gaining a new client. It comprises all marketing and sales expenditures, such as advertising, commissions, and promotional events. Small firms must track CAC to optimize their marketing budget and maximize income.

Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV) is the total income customers generate. It’s a critical metric for companies that rely on recurring sales or subscriptions. CLV tracking assists small firms in identifying high-value consumers and tailoring marketing efforts to keep them.

Why do KPIs matter for Small Businesses?

Small Businesses operate in a highly competitive climate in which success is determined by several elements such as sales, revenue, client retention, and staff performance. Small company owners must comprehensively grasp their performance and development to properly manage their firm and accomplish their goals. This is where the Key Performance Indicators (KPIs) come into play. KPIs are indicators that allow organizations to track and assess their performance, discover areas of strength and weakness, and make educated choices. Small business owners may establish more attainable objectives, optimize operations, and allocate resources more efficiently by measuring KPIs. In essence, KPIs assist small firms in staying focused on their goals, increasing their competitiveness, and achieving long-term success.

Schedule a Review of a Small Business KPI

Monitoring KPIs regularly, whether monthly or quarterly, is good for small organizations. Regardless of conflicting demands, making time to analyze your company’s performance and make required improvements are critical.

When scheduling a review of KPIs, it’s important to determine the frequency that works best for your business. Monthly or quarterly reviews are common, but the timing will depend on your business’s nature and the KPIs you monitor.

Once a schedule has been established, it’s important to stick to it. Reviewing KPIs can be challenging, especially when other pressing needs are needed. However, setting aside dedicated time to review KPIs is crucial for the long-term success of your business.

Read More:

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9 Tips To Maximize Deductions and Credits for Small Businesses in 2023


In conclusion, small businesses should track key performance indicators regularly to evaluate their progress and make informed decisions. The seven key performance indicators (KPIs) discussed in this article – revenue growth rate, gross profit margin, expenses, account payable and account receivable turnover, break-even point and cost of client acquisition and customer lifetime value- are critical metrics that every small business should track to optimize performance and achieve goals.

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